Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together. As business becomes more global and our workforces ever more diverse, the issue of culture has become perhaps the single most important issue for leaders and managers to tackle head on. Most work in this area tends to focus on knowledge of cultures. Business Across Cultures, however, is pioneering in its approach to knowledge for cultures. Trompenaars and Woolliams provide a new framework for dealing with the business implications of culture and provide a practical toolkit for managers and leaders by helping them develop a new mindset for working with and across cultures. There is an entirely different logic flowing through this book, one that breaks away from traditional Anglo-American thinking. Fons Trompenaars, Peter Woolliams ISBN: 1-84112-474-5, Capstone Wiley Publishing Ltd  Read Chapter 1 (pdf)   Direct link to Amazon.com   Direct link to Amazon.co.uk

The Culture for Business Series uses a new logic to look at issues facing business managers and leaders in today’s global, multicultural context. Each book will focus on one key aspect of business management and culture’s essential role in that area.

The series breaks away from the traditional management texts that are overly influenced by Anglo-Saxon research and thinking. While the majority of existing texts tends to focus on knowledge OF cultures, the books in this series are concerned with knowledge FOR cultures by providing a new conceptual framework for dealing with the business implications of culture. As such, the aim of the series is to provide a practical toolkit for managers and leaders by helping them develop a new mindset for working with and across cultures.

About the Authors

FONS TROMPENAARS is Director of Trompenaars Hampden-Turner, an innovative center of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author or co-author of several best-selling books in the field, including Riding the Waves of Culture, Did the Pedestrian Die? and 21 Leaders for the 21st Century.

PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaars Hampden-Turner.